Tuesday, April 27, 2004
I can only crane my mo' fuckin' neck...
It looks like Don Quixote -- or just 'donki' in Japanese, Japan's most successful, and just plain cool, discount retailer (I'll brook no comparisons to WalMart!) -- will be opening a shop in the Ginza soon, a place more or less to Tokyo what 'Rodeo Drive' is to LA.
Since opening up a store in the Ginza means going toe-to-toe with some super-elite brands: Armani, Gucci, Christian Dior, Coco Chanel, Ralph Lauren, Valentino, etc., etc. 'donki' has decided to really change the way they do business, at least at this one store. It appears that they'll be stocking some products from these brands in a corner of the store, as well as changing their philosophy on how they stock the store in general, leaning towards the demographic that already frequents that part of Tokyo. Hummm...